3 Businesses using Instagram in northern Adelaide

In case you weren’t aware, Instagram is a photo-sharing social media that was acquired by Facebook in April 2012 for US $1 billion in cash and stock.

As part of the Digital Enterprise Program Mentoring I have often discussed Instagram as a potentially valuable channel for business social media communications. I have personally used Instagram for a couple of years and see it as fantastic creative and social outlet. It has only been in the last few months that I have started to see local businesses coming up with interesting ways to engage their  customers using Instagram. This Slideshare offers some great advice on how to use Instagram in your business:

There are several businesses using Instagram within our network in the Polaris Centre, to promote their business and communicate with their customers. Below is a few that have been doing some interesting things:

Crossfit Northern Adelaide

Sam and Wade, the guys at Crossfit Northern Adelaide, are pretty innovative and have been pushing themselves in the gym but are now building up their online muscles by using Instagram and other social media to engage their users. They will be making even better use in the weeks and months to come with plans to encourage some competitive customer generated content.


Andrew and the team at Autotransformers have fitted in well with their niche online for a few years now but have revved things to new levels with their use of Instagram and are getting a great level of engagement.


 byGabrielle have designed their way into a large following on Instagram and recently ran a great hashtag campaign with a load of awesome customer generated content.

Do you know any others?

If you are a business using Instagram in northern Adelaide (or know of one) we’d love to hear about it. Please add a comment below with a link.


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