4 must haves to improve your content marketing

Content Marketing has been around for a few years now as a buzz word in the online marketing space, but how do you do it and what do you need to know about it? Here are 4 must haves to help you on your path to content marketing success.

    1. Education: Urszula from onlineiq.biz has created this great set of slides to accompany her workshop being held on May 13th. There are a host of great tips in the workshop as well as some practical tools to help improve your content marketing.
    2. Content Plan: Urszula will cover how to create a content plan in the workshop but if you can’t make the workshop, or you are looking to download the pdf post workshop, you can find the content marketing plan printable PDF here. This content plan will help you improve your content marketing and allow you to really focus on the words and topics in your overall strategy.
    3. Content Schedule: Knowing when and how the content is going to be pushed out is obviously critical to help improve your content marketing strategy. The folks at Hubspot want to help you improve your content marketing and have provided this calendar template for that purpose. “Check out this free Excel template that can help you with your blogging calendar (you may need to sign up to get this free template). The template is designed to keep you on track as you develop awesome content that your prospects, customers and readers will love.”
    4. Skills: The most important thing though is the content itself and for many, this is the major sticking point. Knowing what roles are needed to the jobs required is a good starting point and this blog post at Hootsuite gives a nice overview of those roles. Urszula looks at the motivational aspects of creating quality content in her workshop but in order to get the ball rolling, or if you feel your skills in this area are not up to scratch, you could always look into buying the skills in. Content strategists are starting to pop up around Adelaide and a local business in our network, “Pepper Content“, has been doing some great stuff for other businesses in the area.

So get along to our free Digital Enterprise Program workshop to help improve your content marketing and start getting quality traffic to your site.

Photo credit, Flickr CCBY https://www.flickr.com/photos/mkhmarketing/8468788107 http://mkhmarketing.wordpress.com/

Fitness Power Train

Fitness Power Train, based at Para Hills, is a community based gym that has already developed a true family atmosphere after just five years of operation. The gym provides personal training, massage, group training, supplements and clothing.

“I would give anyone the Polaris Centre’s number straight away and point them in the right direction” – Fitness Power Train owner Danny Mulyono

Owner Danny Mulyono admits he was “reasonably new” to the business world when he established Fitness Power Train. “It was my first time exploring my own business and I was still pretty young,” he said. “I had worked in factories prior and contacted the Polaris Centre because I was after some guidance.”

Danny has completed the Coaching for Success program and is currently involved with a Polaris Centre mentor. He said the group format for the coaching program was invaluable, helping him to learn from others’ experiences, mistakes and achievements.

“Since then (Coaching for Success) I have expanded and moved into a bigger premise,” Danny said. “Without even realising it my business was progressing, partly because of the stuff I did and learnt at Polaris. It is an amazing program.”

“The ongoing support and dedication from the mentors has also been great. They are all extremely passionate about business, but even more so about helping others to be successful. They continue to stay in contact simply of their own will.”

Talking Matters

Talking Matters, based at Elizabeth Downs, provides speech pathology, occupational therapy and psychology services to children aged 18 months to 18 years. The business opened eight years ago and began with two staff members, eventually expanding into new premises.

“As a small to medium business you need to be able to tap into what resources are out there to try and manage all the different things that comes up for a business owner” – Talking Matters director Carla Branson

“For the first couple years I had no business support and was doing the best I could – although feeling very lost and unsupported,” said Talking Matters director Carla Branson. “I’ve faced challenges like trying to get an IT system that would work effectively… (snip) and managing all the things that came up in the process of refitting a building and moving from one location to another.”

After participating in the Polaris Centre’s Mentoring for Success program, Carla enrolled in the Digital Enterprise program and received significant benefits. “Rhys Moult (eBusiness Strategic Advisor) encouraged me to look at our website and use of social media,” Carla said.

“Talking Matters has been doing a lot of (online) work over many years, but Rhys was able to come in and actually look at our existing website and blog. He gave some really good input about how I could shift the market of people that were looking at my social media to be more local. We’ve had quite a big following worldwide, but we were wanting to hit our local market. The blog has grown from 400 followers up to 1000 followers in a period of a few months.”

“The Polaris Centre has lots of different people with lots of different skills sets. They seem to have good networks that they can put you in touch with to answer any of your questions.”