Talking Matters, based at Elizabeth Downs, provides speech pathology, occupational therapy and psychology services to children aged 18 months to 18 years. The business opened eight years ago and began with two staff members, eventually expanding into new premises.
“As a small to medium business you need to be able to tap into what resources are out there to try and manage all the different things that comes up for a business owner” – Talking Matters director Carla Branson
“For the first couple years I had no business support and was doing the best I could – although feeling very lost and unsupported,” said Talking Matters director Carla Branson. “I’ve faced challenges like trying to get an IT system that would work effectively… (snip) and managing all the things that came up in the process of refitting a building and moving from one location to another.”
After participating in the Polaris Centre’s Mentoring for Success program, Carla enrolled in the Digital Enterprise program and received significant benefits. “Rhys Moult (eBusiness Strategic Advisor) encouraged me to look at our website and use of social media,” Carla said.
“Talking Matters has been doing a lot of (online) work over many years, but Rhys was able to come in and actually look at our existing website and blog. He gave some really good input about how I could shift the market of people that were looking at my social media to be more local. We’ve had quite a big following worldwide, but we were wanting to hit our local market. The blog has grown from 400 followers up to 1000 followers in a period of a few months.”
“The Polaris Centre has lots of different people with lots of different skills sets. They seem to have good networks that they can put you in touch with to answer any of your questions.”