Todd Miller, TradeStart Export Advisor, spoke at the March Northern Business Breakfast event. The breakfasts are gaining a strong local following as one of the largest monthly business breakfasts with up to 190 people attending.
Todd’s passion and enthusiasm for exporting was obvious. His presentation drew on his experience when he ran his own business Aussie Inc. which exported various Australian consumer products including pet cleaning products, gourmet foods and even swags to the United States and Canada.
Some of Todd key tips for exporting include:
- Develop an Export Plan
Prepare and have an evolving Export Plan that is consistent with your Business Plan. It should be a concise document that outlines your export vision, market(s) you are targeting, your product offering and your expected outcomes and timing
Research, research, then research some more. You need to know about the market, conditions, any government or other import requirements. You need to know who your customer is, who your buyers are and how they may differ and/or respond to you and your company/brand/product differently to Australia. Get to know the cultural, social and business protocols in the market(s) you are targeting. Knowledge is power and will put you in good stead in your exporting success.
- Be prepared to put the time in
Exporting will take time, and in certain markets may take 3-5 years to ‘break through’. Make sure you have the capability and have a budget for this.
- Don’t give up
Starting your export adventure is very much like when you started your business. You need to be planned, organised and focussed, and don’t give up.
With Todd’s recent appointment as an Export Adviser with TradeStart, a joint program between Austrade and the State Government he is able to draw on his commercial experience to advise and assist businesses to achieve success in their export endeavours. He is here to help northern Adelaide Businesses with strategy, planning, market selection and insights. Businesses that are export ready can join the TradeStart Network and gain access to Austrade Services worldwide.
Unlock your export potential with new funding program
Todd also detailed the new Export Partnership Program, designed for both the established or intending exporters. It provides a grant fund tosupports eligible companies with export marketing activities. Further information on the program is available at www.statedevelopment.sa.gov.au/epp
To find out more about export, including connections to the services which can be offered by Todd Miller please call the Polaris Centre on 8260 8205.
For next month’s breakfast on 22 April register here.