Marketing is vital, without it, nobody knows you exist and therefore cannot engage with you, your products or services.
Use Social Media to your advantage
social media is your greatest asset if you use it properly. The first step is to get a personal profile on as many platforms as you can. Use Facebook, Instagram, Twitter, LinkedIn and anything else you can think of. Get comfortable with it and think about how you communicate with brands you love and other businesses.
Don’t Forget to keep a consistent, professional image keep everything consistent between social media platforms you are using, your business card, shop front and any promotional pieces you have, proof read everything, contact details and operating hours are correct and it all looks professional. If you need help designing a business
card, reach out to someone with design skills.
Customer Service Is the Easiest Way To Look After Your Customers
As a small business, you need to look after your customers and service might not initially seem like marketing but it is all about how you communicate with people – potential customers and the public. Looking after your customers is not difficult – handle complaints quickly and swiftly, respond to feedback and acknowledge the customer.
Word Of Mouth Is King
You can’t beat good word of mouth however in the day and age of social media, it is easier than ever for word of mouth to spread. Maintaining customer service is the first step but be aware of your reviews online. On Google+, you cannot remove a poor review, the products you are selling and services you are providing must also be of a good quality –keep the 4P’s of Marketing in mind – Product, Price, Place and Promotion.
If Word Of Mouth Is King, Planning Is Queen
Plan the launch of content on various social media platforms to be timed, stock of products to be available when it’s being promoted and most of all, you must be available within a reasonable time to customers when they need you. Have a contingency plan for when things don’t go to plan – an alternative number for when the phone is down or an additional admin account to your Facebook Page in case an account is compromised.
Written by: The Curious Cat