Networking

4 tips to get the most out of networking events

Have you ever wondered how to get the most out of networking events?  The Polaris Centre runs a wide range of networking events and workshops to enable businesses to grow their business or help in knowledge sharing.

If you own a small business, networking can be an inexpensive way to promote your business. Through networking, you can discover new opportunities, build your customer base and find new suppliers and staff and sometimes even business partners.

Networking is particularly important if you’re running a home based business because it can connect you with peers and help you overcome potential issues associated with being isolated.   Once you begin networking, it’s likely you’ll start to receive invitations to more events from people you meet.  Before you know it, your networking group will be growing.

If you’re too busy to attend lots of events, focus on developing relationships with just 3 or 4 key people. Strengthen your relationship with contacts you have a good rapport with. Consider contacts that might face similar challenges to you and work out how you might be able to help each other.

Here are 4 tips to help you get the most out of networking:

  1. Prioritize what networking events you attend

Think about what you hope to achieve, who you want to meet and why, think about what you offer and this will help with prioritising.

  1. Talking about your business at the networking event 

Before you go to a networking event, think about what you want to say about your business but remember they will also want to tell you about their business.

  1. Business cards

How many times do I go to an event and business don’t bring cards!  It is very important to always have them with you as your business card should reflect your business and ensure you have relevant contact details with your website etc. and don’t push yourself onto people when they ask you give your card and then you can talk about your business this has a greater impact than just handing them out to the thousands.

  1. Follow up after the networking event

This is just as important as taking your business cards to an event – if people have asked you to make contact you should deliver on your promise, whether it’s a phone call or a special offer and then keep in regular contact so you build on your relationship and networks.

 

2015 was a good year for networking event at the Polaris Centre as we were able to bring some inspirational speakers, digital horizon events helping with upsizing web projects to shopping online, work life balance sessions, business women networking events hearing from women winning Telstra awards to those businesses who started out on a kitchen table to turning over $1m and many more!

For 2016 we are already locking in some great events so if you’re not already on the mailing list get yourself on it by emailing polariscentre@salisbury.sa.gov.au or visit our website at www.polariscentre.com.au.

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