Connecting businesses and getting great ideas for stretching your marketing dollar in tough times was the clear message at the June Northern Business Breakfast (NBB) today (June 24, 2015).
140 plus businesses attending today got some great marketing tips from Jodie Gaffney of G Advertising. A clear thread from Jodie’s presentation was to “give” your potential customer useful information that will help their buying decision without any hard sell!
In today’s world of social media where customers are getting detailed information about products and services on the Internet you need to be active in this space. Jodie’s message was to supply useful information to buyers about your product area which enables you to build an online rapport with your potential customers.
A great example Jodie gave was of a cooking supply business using social media to ensure customers had good product information which increased their sales from 5 units per week for some products to over 300!
As the event’s other speaker, Rob Rowe from Bendigo Bank discussed the connection his branch has to the community. The Elizabeth branch of the Bendigo Bank are avid users of social media with Facebook being an important communication channel. Make sure you connect with them on their Facebook page.